Design that ships faster -AI in the workflow,not instead of the work.
A tech-savvy, AI-driven senior creative designer with 15+ years of experience across brand, marketing, monetization, UI/UX, and product. Leading end-to-end creative where AI has become part of how I sketch, iterate, and ship - not just a tool on the side. AI has cut project timelines by over 80%, freeing time to iterate more and tie every decision back to business KPIs.
A casual odd-one-out game for mobile and desktop, built from scratch and taken from the first idea all the way to a live product, on my own. I designed the game and its economy, the brand and design system, every screen, animation and sound, an AI judge that rules on players' appeals in real time, an AI pipeline that writes and verifies the questions, and the analytics dashboard that measures it all. Then I built it, launched it and now run it.
PRODUCTGame designOdd one out: four items, three hearts, power-ups, and difficulty levels, built to be understood without reading.
BRANDBrand & design systemName, sticker-style wordmark logo and a full design system with tokens, components and screens for mobile and desktop.
AI PIPELINEQuestions built by AIQuestions are written in batches and validated by code, then solved blind by a separate AI agent that never saw the answers. Any disagreement is replaced.
LIVE AIReal time AI judgePlayers can appeal a wrong answer in a few words. Claude judges it live: the appeal must be correct, specific and fit only the chosen item, and prompt tricks are rejected.
ECONOMYGame economySeven power-ups drawn at random every five correct answers, a capped power bank, hearts and a score that rewards speed.
DATA & OPSAnalytics & operationsA full dashboard with funnel, retention, difficulty per question, power usage and AI cost, plus daily spend caps, rate limits, single-use tickets and in-game bug reports.
ScopeEnd to end, from the first idea to a live product: concept, design, build, launch and operations. Solo.
RoleIdeas, product & game design, brand, UI/UX, animation & motion, sound design, game economy, AI, dashboards, development
ToolsClaude Code + Claude Design
Case study 02
Pirate Puzzle Feature | Pirate Kings | Playtika
A new collect-and-solve feature for Pirate Kings, designed end-to-end: concept, UI/UX, product, CRM/monetization support, performance analytics, and an AI-assisted art pipeline for puzzle imagery.
01ProblemBusiness required a new feature to increase revenue and player engagement without disrupting the core gameplay.
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02IdeaA collectible puzzle board: gather pieces through play, reveal the board, win prizes.
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03How to solve itPiece-by-piece reveal so progress is always visible and linear - increases player motivation to complete and builds anticipation.
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04Using AIGenerated and iterated puzzle-board art for production with Nano Banana (Gemini), cutting the art cycle from a multi-week to a single day.
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05WorkflowSketch → AI-assisted board art → AI iterations → production-ready handoff, in a tight sprint with R&D.
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06ResultAI-accelerated delivery, while maintaining the game's art style.
01 - Product / UI-UX
The core gameplay loop - from mission entry through progression, completion, and next-day retention, including animation and mobile haptics.
ScopeCore gameplay screens
RoleConcept, UX flow, UI
ToolsGoogle Gemini + ChatGPT + Cursor + Photoshop
02 - CRM / Marketing
A teaser and a launch alert introducing the feature, two promos for a 3-day event, a trigger nudging players to finish the board in time, and a set of special offers.
A Miro board wired into Cursor via MCP, feeding story instructions, art-style, and character consistency into six AI-generated boards per puzzle theme, across dozens of themes and seasonal events.
AI roleStory generator + art style & character locking + 6 scene generation
ToolMiro + Cursor (MCP) + GPT Image model
Scale6 boards per theme, dozens of themes & seasonal events
Case study 03
Pirate Kings Albums | Pirate Kings | Playtika
A collectible cards-album feature - 16 sets - designed with a RunDiffusion (ComfyUI) + ChatGPT AI pipeline, built for a faster turnaround.
01ProblemWanted to make the album faster to produce and less dependent on manpower - fewer artist and copywriter cycles, fewer rounds of iteration.
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02IdeaMove the whole card pipeline onto AI - replace the manual artist-and-copywriter loop with a system where one designer can brief, generate, and ship an entire 16-set album (144 cards).
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03How to solve itLock every card to a strict, repeatable prompt pattern - theme, character, pose, framing - so ChatGPT could write consistent prompts at scale and RunDiffusion could batch-generate without manual art direction on each one.
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04Using AIUsed ChatGPT to generate patterned prompts with strict instructions, saving them into JSON files that are fed to a RunDiffusion flow - turning them into 144 cards across 16 sets.
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05WorkflowAlbum theme → 16 JSON files following strict patterns per card → AI generation batches → ChatGPT cleanup → send to production.
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06ResultWhat took roughly 2 months with an artist, designer, and copywriter now takes about 1 week for one designer, cutting production time by over 80%.
AI rolePrompt generation (ChatGPT) + batch card generation (RunDiffusion)
ToolsChatGPT + RunDiffusion (ComfyUI)
Turnaround~2 months → ~1 week (-80%)
Case study 04
CRM Designs | Bingo Blitz | Playtika
Three CRM touchpoints - a credit sale, a seasonal event, and a new feature launch - concept to animation.
01 - Mega Credit Sale
A 24-hour hard-sell promo built to feel urgent and irresistible - a limited-time offer designed to convert on sight.
Brief24hr FOMO-driven sale, hard sell
FlowSketches → References → AI generation → Photoshop
AI roleGoogle Gemini + Seedance + After Effects (animation)
02 - Summer Celebration
An annual seasonal event announcement - designed to bring players back daily to collect gifts.
BriefDaily-return event, festive event
FlowSketches → References → AI-generated backgrounds & elements → Photoshop
AI roleFully AI-generated art + Seedance animation
03 - Feature launch: "Take a Peek"
A new puzzle mechanic where players earn sponges through play to wipe windows and reveal hidden pictures of the game's characters.
BriefNew feature launch popup
FlowSketches → generate character in desired pose → Photoshop
AI roleGoogle Gemini for character pose & background
Case study 05
Poker Heat | Playtika
A social poker game with recurring CRM and event content - splash art, mini-games, sales and social promos. Art produced in Photoshop and Adobe Firefly.
Pick a Chip - mini-game after purchase
A post-purchase mini-game rewarding spenders with an extra prize pick - from the how-it-works screen through the pick and reveal moments.
Race Your Bets - promo
A racing-themed promo tying missions and wins to race progress, from splash art through the info, trails and winner screens.
Battle of the Aces - for the VIP players
A VIP team event competing against each other, with in-app battle screens and matching social posts.
Let's talk
Open to senior creative AI-integrated design roles in Brand, Marketing, CRM/Monetization, UI/UX, and Product.
