Senior Creative AI-Integrated Designer · CRM, UI/UX & Product

Design that ships faster -
AI in the workflow, not instead of the work.

A tech-savvy, AI-driven senior creative designer with 10+ years across CRM/Marketing, UI/UX, and product. Leading end-to-end creative where AI has become part of how I sketch, iterate, and ship - not just a tool on the side. AI has cut project timelines by over 80%, freeing time to iterate more and tie every decision back to business KPIs.

Creative Designer UI/UX & product AI-integrated workflows CRM & marketing Faster Delivery

Cross-Functional Leadership Problem-Solving Team Player

Case study 01

Pirate Puzzle Feature | Pirate Kings | Playtika

A new collect-and-solve feature for Pirate Kings, designed end-to-end: concept, UI/UX, product, CRM/monetization support, performance analytics, and an AI-assisted art pipeline for puzzle imagery.

Problem

Business required a new feature to increase revenue and player engagement without disrupting the core gameplay.

Idea

A collectible puzzle board: gather pieces through play, reveal the board, win prizes.

How to solve it

Piece-by-piece reveal so progress is always visible and linear - increases player motivation to complete and builds anticipation.

Using AI

Generated and iterated puzzle-board art for production with Nano Banana (Gemini), cutting the art cycle from a multi-week to a single day.

Workflow

Sketch → AI-assisted board art → AI iterations → production-ready handoff, in a tight sprint with R&D.

Result

AI-accelerated delivery, while maintaining the game's art style.

01 - Product / UI-UX

The core gameplay loop - from mission entry through progression, completion, and next-day retention, including animation and mobile haptics.

MID-PROGRESS - puzzle board

IN-APP HOW-TO

GAMEPLAY CLIP

Scope

Core gameplay screens

Role

Concept, UX flow, UI

Tools

Google Gemini + ChatGPT + Cursor + Photoshop

02 - CRM / Marketing

A teaser and a launch alert introducing the feature, two promos for a 3-day event, a trigger nudging players to finish the board in time, and a set of special offers.

LAUNCH PROMO - New Feature Alert

MISSION PROMO - Puzzle Plunder

MISSION PROMO - Piece It Out

RETURN-DAY TRIGGER - "Almost there"

NEXT-DAY TEASER

OFFER - Puzzle Loot

OFFER - Big Piece Deal

OFFER - Puzzle Plunder

Scope

2 mission promos + supporting in-apps & offers

Role

Concept, design, copy

Tools

Google Gemini + ChatGPT + Photoshop

03 - Puzzle images (AI flow)

A Miro board wired into Cursor via MCP, feeding story instructions, art-style, and character consistency into six AI-generated boards per puzzle theme, across dozens of themes and seasonal events.

AI FLOW WALKTHROUGH

MIRO BOARD - character refs & visual analysis

PRODUCTION GRID - dozens of seasonal themes

AI role

Story generator + art style & character locking + 6 scene generation

Tool

Miro + Cursor (MCP) + GPT Image model

Scale

6 boards per theme, dozens of themes & seasonal events

Case study 02

Pirate Kings Albums | Pirate Kings | Playtika

A collectible cards-album feature - 16 sets - designed with a RunDiffusion (ComfyUI) + ChatGPT AI pipeline, built for a faster turnaround.

Problem

Wanted to make the album faster to produce and less dependent on manpower - fewer artist and copywriter cycles, fewer rounds of iteration.

Idea

Move the whole card pipeline onto AI - replace the manual artist-and-copywriter loop with a system where one designer can brief, generate, and ship an entire 16-set album (144 cards).

How to solve it

Lock every card to a strict, repeatable prompt pattern - theme, character, pose, framing - so ChatGPT could write consistent prompts at scale and RunDiffusion could batch-generate without manual art direction on each one.

Using AI

Used ChatGPT to generate patterned prompts with strict instructions, saving them into JSON files that are fed to a RunDiffusion flow - turning them into 144 cards across 16 sets.

Workflow

Album theme → 16 JSON files following strict patterns per card → AI generation batches → ChatGPT cleanup → send to production.

Result

What took roughly 2 months with an artist, designer, and copywriter now takes about 1 week for one designer, cutting production time by over 80%.

SETS OVERVIEW - production board

RUNDIFFUSION FLOW - node graph generating a full character set in one batch

AI FLOW WALKTHROUGH

AI role

Prompt generation (ChatGPT) + batch card generation (RunDiffusion)

Tools

ChatGPT + RunDiffusion (ComfyUI)

Turnaround

~2 months → ~1 week (-80%)

Case study 03

CRM Designs | Bingo Blitz | Playtika

Three CRM touchpoints - a credit sale, a seasonal event, and a new feature launch - concept to animation.

01 - Mega Credit Sale

A 24-hour hard-sell promo built to feel urgent and irresistible - a limited-time offer designed to convert on sight.

ROUGH SKETCHES - early concepts

MOOD REFERENCE

MOOD REFERENCE - display case

Brief

24hr FOMO-driven sale, hard sell

Flow

Sketches → References → AI generation → Photoshop

AI role

Google Gemini + Seedance + After Effects (animation)

02 - Summer Celebration

An annual seasonal event announcement - designed to bring players back daily to collect gifts.

ROUGH SKETCHES - early concepts

SCENE REFERENCE - AI-generated environment

MOOD REFERENCE

Brief

Daily-return event, festive event

Flow

Sketches → References → AI-generated backgrounds & elements → Photoshop

AI role

Fully AI-generated art + Seedance animation

03 - Feature launch: "Take a Peek"

A new puzzle mechanic where players earn sponges through play to wipe windows and reveal hidden pictures of the game's characters.

ROUGH SKETCHES - early concepts

CHARACTER REFERENCE - Rascal, AI-generated in position

Brief

New feature launch popup

Flow

Sketches → generate character in desired pose → Photoshop

AI role

Google Gemini for character pose & background

Case study 04

Poker Heat | Playtika

A social poker game with recurring CRM and event content - splash art, mini-games, sales and social promos. Art produced in Photoshop and Adobe Firefly.